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  • A Turnkey solution is a fully ready-to-use platform that is quick to deploy and requires minimal customization. A White Label solution offers a customizable platform that allows you to brand it as your own, with more flexibility to adjust features and design according to your specific needs.

  • The time to launch varies depending on the level of customization required. Turnkey solutions can be deployed in a few weeks, while White Label or fully custom solutions may take longer due to design, development, and integration processes.

  • We provide comprehensive post-launch support, including technical assistance, regular updates, security monitoring, and performance optimization to ensure your platform runs smoothly.

  • Yes, all our platforms are built with robust security features, including SSL encryption, two-factor authentication (2FA), and compliance with data protection regulations such as GDPR. We also adhere to industry standards for anti-money laundering (AML) protocols.

  • Our platforms support multiple payment options, including credit/debit cards, e-wallets (PayPal, Skrill, Neteller), bank transfers, and cryptocurrencies like Bitcoin and Ethereum.

  • Absolutely! Our platforms are designed to support seamless integration with various third-party services, including payment gateways, data providers, and marketing tools, ensuring a comprehensive and adaptable solution.

  • Yes, we offer demos and trial periods for our platforms to help you understand the features and capabilities before making a commitment. Please contact our sales team for more details.

  • Yes, all our platforms offer a high degree of customization. You can tailor the UI/UX to reflect your brand’s identity, ensuring a unique and engaging user experience for your customers.

  • Our platforms come with built-in marketing tools, including CRM integration, email and SMS marketing, affiliate program management, loyalty programs, and bonus systems to help you attract and retain customers.

  • We provide regular updates to ensure your platform stays current with industry trends and technological advancements. New features are rolled out periodically, and our team will coordinate with you to schedule these updates.

Turnkey vs White Label vs Custom Solutions - Which is Best for Your Business?

  • Writer: Snehal Bhatt
    Snehal Bhatt
  • Apr 7
  • 9 min read

Updated: May 29

Introduction 

The global online casino gaming businesses and industry has taken a paradigm shift and are seeing exponential growth in its utility like never before. Since the profitability statistics also remain high due to increased user interests and penetration, there’s a surge among entrepreneurs thinking about launching their online casino platform.  

 

Well technically (and sometimes non-technically too), business thinkers and entrepreneurs often could not understand which would be the best casino solution according to their business model. Terminologies like white label, turnkey, and custom take another leap to understanding in terms of context, utility, eligibility, and goals.  



 

Let’s break this down! Here’s an article for you to understand how white label, turnkey, and custom are different by comparing the pros and cons to help the operators decide which one is going to align with the casino business goals, timeline, and budget. 

What are White Label Solutions? 

Beginning with the most ‘trending’ type - white-label casino solutions are ready-made online casino platforms that allow casino operators to launch their own branded online casino website or platform without investing in its development and legal processes from scratch. The online casino software providers handle all aspects of casino licensing, game variations, payment processing, security, and customer support.  

 

White label, in other way, offers operators the time and bandwidth to focus on branding, marketing, and player management. This approach saves time and money and makes the white-label casino solution a perfect pick for startups and casino businesses that like to hit the market with minimal operational burden. 

  • Starting a Business with White Label Software 

Starting a business with white-label iGaming software is a fast, cost-effective way to enter the competitive casino gambling market. The model significantly reduces the startup costs and technical demand, thereby the time to launch. 

 

 

Pros of white label solutions 

Cons of white label solutions 

White-label casino solutions allow the operators to launch their business much more quickly, skipping lengthy development phases.  

Regular upgradation and novelization depend on the provider.  

The development, maintenance, and support expenses are significantly reduced in comparison to building iGaming software from scratch. 

Independent take on scalability, future-proofing, and advancement of tech could be problematic for operators.  

 

White-label casino providers supply the necessary licenses and maintain them; hence, operators can avoid complex and time-taking licensing processes. 

Any changes in the regulations require updates from the iGaming software providers; selecting a reputable software provider minimizes the time. 

Providers maintain continuous updates, security measures, and customer support to minimize operational headaches for the operators. 

 

 

What are Turnkey Solutions? 

Turnkey solutions refer to fully developed, ready-to-use casino and iGaming systems that require minimal setup for quick deployment. This solution typically includes everything from planning, designing, developing, launching, and maintaining the casino online solution. Operators are particularly fond of turnkey casino systems because they need quick, efficient solutions that don't require any in-house technical development. Turnkey casinos work best for operators who have access to complete regulatory requirements, and legal approvals to get into the business. 

 

Turnkey casino solutions are ideal for entrepreneurs who want a fast launch with outstanding customization, operational independence, and independent legal procedure handling compared to white-label models. 

  • Starting a Business with a Turnkey Casino Solution 

Unlike the white-label models, operators can fully own and manage the brand, allowing more profound customization with better flexibility in turnkey online casino. This approach requires higher investment with more responsibility, which provides greater potential and long-term growth. Turnkey casino solutions are ideal for casino entrepreneurs who are aiming to build a strong, independent online casino brand and have knowledge about compliance licensing processing and operations. 

 

Pros of turnkey solutions 

Cons of turnkey solutions 

Casino operators have the freedom to customize their casino site to match the business model and vision. 

Turnkey solutions generally require a larger upfront investment compared to white label solutions. 

Operators own the entire platform, including the game selection, payment system, and customer support system, which allows for greater operational control. 

Enhanced control to operators that eases routine management of software updates, technical issues, and customer service. 

Providers of turnkey software for casinos assist with doing the paperwork for the gambling licenses, which are crucial for legal operations, saving time and effort. 

Turnkey solutions may lower the initial cost, and they require continuous investment in maintenance, support, and improving infrastructure – otherwise landing into slower adaptation to future needs.  

As operators control the platform and own the individual casino platform’s license, scaling the business by adding more games or features becomes easy. 

While turnkey can simplify things, it can sometimes still present challenges in seamless integration which may again require skilled experts.  

What are Custom Solutions? 

Custom solutions refer to fully tailored software platforms designed particularly to meet unique needs and casino business models. Unlike the white label and turnkey’s prebuilt system, which can be branded and used, custom solutions are developed from scratch and can also suit individual preferences, goals, and businesses.  

 

Custom solutions offer maximum flexibility and control but typically require large investments in development, time, and ongoing maintenance. When starting a business with custom solutions, operators must understand the advantages and disadvantages of these solutions. 

  • Starting a Casino Business with Custom Solutions 

Starting an online casino business with custom solutions allows entrepreneurs to create a highly unique and tailored platform that aligns with the business model, vision, and needs and is compatible with the target player base. 

While the process can be time-consuming and expensive compared to turnkey or white-label solutions, it offers unmatched flexibility, customization, and scalability. The custom solutions are ideal for businesses that require specific niche features and want to stand out in the competitive market. However, it also comes with greater responsibility for ongoing development, maintenance, and updates. 

Pros of Custom Solutions 

 

Cons of Custom Solutions 

 

Casino operators can have the complete freedom to design their platform, features, and user experience, which can perfectly match their business model and vision. 

Developing a custom solution is a time-consuming process, as it necessitates significant upfront costs for development, licensing, and legal compliance. 

Operators can select the most suitable licensing jurisdictions for their business model, allowing better control over legal operations and establishing trustworthiness. 

Securing a gambling license independently can be a complicated, expensive, and time-consuming process. It often requires expert guidance to complete the process. Operators have to hire an in-house team to maintain the gambling compliance parameters. 

Custom iGaming platforms offer ownership and control over appearance, experience, operation, compliance, licensing, and even functionality, thus opening the gates for uniqueness. 

In custom iGaming software, operators must oversee the entire development process, including platform, coding, testing, compliance, and security. 

 

White Label vs. Turnkey vs. Custom Solutions 

 

Features  

White Label  

Turnkey 

Custom 

Time to market  

Quick  

Moderate 

Long  

Development scope 

Ready-made 

Limited customization 

Fully scratch  

Upfront costs 

Low 

Medium 

High 

Customization level 

Very limited 

Moderate 

Full 

Control over platform 

Low (vendor-controlled infrastructure) 

Moderate  

Full (complete ownership) 

Initial tech expertise needed 

Low 

Moderate 

High  

Ongoing technical maintenance 

Low 

Moderate 

High 

Licensing 

Handled by provider 

Handled by operator in most cases 

Handled by operator  

Long-term cost 

Can be high 

Moderate  

Potentially lower 

Data control 

Limited  

More  

Full  

Scalability 

Can be limited 

Often scalable 

Fully scalable  

How To Choose the Right Solution for Your Business? 

Choose White Label When: 

  • White-label casino solutions are the best option for operators who want to enter the market within weeks without dealing with software development, licensing, or compliance paperwork. 

  • Among turnkey, white-label, and custom casino solutions, white-label delivers basic features; hence, it’s suitable when operators prefer to have basic casino features without any licensing responsibility. 

  • The white-label casino software provider manages most of the technical operations, customer support, payment, and licensing work. If any operators want to reduce this complexity, they can take the white-label casino solution. 

  • White-label casino solutions are best for casino entrepreneurs, startups, and testing businesses. 

Choose Turnkey When: 

  • Operators should choose Turnkey when they want more control over the casino's operations. On a casino platform with turnkey solutions, operators can make game selections and marketing and player engagement strategies. 

  • Turnkey setup is more complicated than white label and offers much better long-term growth opportunities. Operators seeking a long-term casino solution should select the turnkey option. 

  • Operators should have knowledge about the licensing and compliance work. Providers are assisting the casino operators in working through the licensing process, but the operators have to handle compliance independently. 

  • If operators like to customize the platform, add new features, target new markets, and grow their business strategically, Turnkey is going to be a viable casino solution for them. 

  • Turnkey is the best for entrepreneurs with some basic experience handling licensing work and casino platforms. 

Choose Custom Solution When: 

  • A custom solution is the ideal choice for operators seeking complete control over the creation of a new, unique, and distinctive casino platform, complete with customized features. 

  • In comparison to the white-label, turnkey, and custom casino solutions, custom development is the most extensive path, requiring both time and financial resources. Operators need a significant investment budget for it. 

  • Operators have to hire technical resources and create a long-term strategy for handling software updates, compliance, licensing management, cybersecurity, and customer support. Hence, the operator should have the entire in-house team to support the custom casino solution. 

  • Casino operators are committed to obtaining their licenses with full responsibility for licensing, compliance audits, legal protection, and other responsible gaming measures; all of these are the casino operator’s responsibility. 

Your One-for-All iGaming, Casino, and Sportsbook Solutions Provider - KodeDice 

KodeDice is a premium provider of white label, turnkey, and custom solutions for iGaming that ensures all its solutions to be a futuristic, end-to-end casino platform tailored to specific business needs and gaming operators.  

 

We are a standout on the market for their outstanding game variations, secure payment gateways, full-fledged managed services, robust integrations, and strong industrial partnerships. With long-term engagement models and 24/7 customer support, KodeDice ensures smooth and successful development and launch of your solutions for iGaming. 

 

 KodeDice’s casino solutions enable seamless integrations and modular upgrades by supporting long-term growth and evolving the players. Our end-to-end business development assistance makes us most likeable in the industry. Get in touch with our experts to learn about different packages and models that suit their business. 

 

 

 

FAQs 

1. Can I switch from a white-label solution to a custom solution later? 

Yes, switching from a white-label solution to a custom one is entirely possible, and many businesses select the change for future growth. The white-label platform is a great starting point for launching a fast casino platform with minimal investments.  

 

However, business needs to evolve and needs more control over features, branding, scalability, or players' experience; custom solutions are more suitable. The transition process typically involves reevaluating business goals, migrating data and users, and redesigning the user interface. 

 

2. Are turnkey solutions always pricier than white-label solutions? 

The price of a casino solution depends on several factors, not just the type. Key influences include the platform’s customization facility, licensing requirements, game providers’ integrations, and a wide range of services like CRPM, payment gateways, and customer support.  

 

The cost of the casino solutions is impacted by the advanced technology infrastructures, regulatory compliance standards, security measures, and ongoing maintenance. If the operators are targeting larger expansions with broader project scopes, ambitious business goals, demanding operational requirements, and more complex and extensive setups, the cost of the casino solutions will increase. 

 

3. How long does it typically take to implement a custom solution? 

The implementation timeline for the custom solution can vary based on the project’s complexity, software’s features, integrations, and level of customization.  

  • KodeDice’s custom development process is designed to be both strategic and efficient. It begins with an in-depth requirements analysis followed by UI/UX designs and backed development testing and deployment.  

  • KodeDice’s agile development approach ensures that every milestone is met consistently while maintaining the flexibility to adapt to client feedback. This means that while delivering the tailored platform, KodeDice helps streamline the platform’s functions without compromising quality or performance. You can contact us for a more accurate timeline based on your casino platform's features. 

 

4. Can white-label solutions be customized to fit my brand? 

Yes, white-label solutions are customizable to fit business brands. A reputed white label provider like KodeDice allows essential brand personalizations like adding logos, choosing color schemes, modifying domain names, and updating the basic content that can reflect your business identity.  

 

KodeDice’s white-label solutions are designed for rapid deployment and cost efficiency, which means they come with predefined structures. For a business looking for complete creative and functional control, moving toward a custom solution would be a more suitable long-term strategy. 

 

5. Is it possible to combine different types of solutions? 

Yes, combining the different elements of white-label, turnkey, and custom solutions depends on the provider and the flexibility of the platform. A casino business might start with a white-label foundation for speed and affordability, then add turnkey modules such as patent integrations or CRM tools and eventually incorporate the custom-tailored features according to specific needs. 

 

6. Are there any companies that provide white-label casino solutions? 

Several companies specialize in white-label casino solutions, including industry leaders like KodeDice. We offer ready-made iGaming platforms equipped with licensed games, payment systems, and robust backend tools.  

 

White-label casino solutions are ideal for businesses that are looking to enter the market fast. They can come pre-built with essential features and compliance support while allowing for individual brand customizations. 

 

7. Which is more futuristic, white label vs. turnkey vs. customized solutions? 

Customized casino solutions are more advanced and compatible with the upcoming casino trends with unparalleled flexibility, allowing businesses to innovate and adapt to changing market trends by integrating advanced features like AI, blockchain, and real-time analytics.  

Turnkey casino solutions are also modern, scalable, and a balanced option, making them best for operators who need quick entry and are less adaptive in the long run.  

 

White-label casino solutions are the perfect pick for operators who need to enter the market fast and do not require any customized features. Casino operators have to analyze which is the most suitable solution compatible with the online gambling business model. 

 

  

 

 

 

 


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