How to Choose the Right White-Label Casino Solution
- Snehal Bhatt
- Mar 17
- 6 min read
Updated: Apr 7
Looking to launch an online casino quickly and cost-effectively? White-label casino solutions are a great option. These ready-to-use platforms provide everything you need - licensing, game libraries, payment systems, and technical support - so you can focus on building your brand and attracting players. Here’s what you need to know:
- Startup Costs: Ranges from $15,000 to $100,000.
- Quick Launch: Go live in weeks instead of years.
- Core Features: Game library, payment processing, licensing, and customer support tools.
- Customization: Tailor the platform to match your brand identity.
- Regulatory Compliance: Ensure adherence to local laws and licensing requirements.
- Key Metrics to Evaluate Providers: Uptime (99.9%), transaction speed, and player retention (70-80%).
Quick Comparison Table
Feature | Importance | Example Providers |
Game Library | Access to 10,000+ games | NuxGame, SoftGamings |
Payment Options | Crypto + traditional | Visa, Skrill, Bitcoin |
Customization | Branding flexibility | Templates and APIs |
Regulatory Support | Licensing coverage | State-specific tools |
Technical Support | 24/7 availability | Multi-language help |
White-label platforms like KodeDice also offer advanced tools, such as blockchain integration and esports betting, to help you stand out. Ready to dive in? Keep reading for a detailed guide on choosing the right platform.
White Label Casino Software | The Best White Label Gaming Platform
What Is a White-Label Casino Solution?
A white-label casino solution is a ready-to-use online casino platform that businesses can customize and operate under their own brand. This setup allows operators to focus on branding and scaling their business while the provider handles the technical and regulatory complexities.
Here’s a breakdown of the key components that make up a white-label casino solution.
Core Components
White-label casino platforms come equipped with the following essential elements to support a complete iGaming operation:
Component | Description |
Software Infrastructure | Includes the gaming platform, backend systems, and player management tools |
Game Library | Offers a variety of games from top-tier providers |
Payment Processing | Supports multiple payment methods, including cryptocurrency options |
Licensing Framework | Ensures legal compliance and provides the necessary licensing structure |
Technical Support | Delivers 24/7 platform maintenance and troubleshooting services |
Customer Service Tools | Provides player support systems and communication channels |
"White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular alternative to a standalone casino business", says Max Trafimovich, Chief Commercial Officer at SOFTSWISS.
Main Advantages
White-label solutions go beyond convenience, offering a range of benefits that make them appealing in the booming online gambling market, which is expected to hit $153 billion by 2030.
- Quick Launch: Traditional casino development can take years, but white-label platforms allow businesses to go live within weeks.
- Cost Savings: Operators avoid hefty development costs, licensing fees, and vendor agreements since the platform comes pre-integrated with essential features and established partnerships.
- Operational Support: Providers manage technical tasks like:
- Platform updates and maintenance
- Game provider relationships
- Payment processing systems
- Monitoring regulatory compliance
This setup lets operators channel their efforts into marketing, player acquisition, and expanding their business. With cryptocurrency gaming forecasted to reach $22 billion by 2025, white-label platforms also offer the flexibility to adapt to new trends without significant additional costs.
How to Evaluate Casino Solution Providers
Platform Performance and Growth
When choosing a casino solution provider, it's crucial to look at performance metrics that reflect platform reliability and scalability. A reliable platform should have 99.9% uptime, translating to less than 9 hours of downtime per year. This level of reliability ensures players can access the platform consistently, boosting both satisfaction and revenue.
Here are some key metrics to consider:
Metric | Industry Standard | Effect on Operations |
Transaction Speed | Instant deposits, 24-hour withdrawals | Builds player trust and satisfaction |
Support Response | 1-hour initial response | Indicates quality of customer service |
Monthly GGR Growth | 10-15% year-over-year | Shows steady business expansion |
Player Retention | 70-80% over 30 days | Reflects platform engagement |
Marketing ROI | 5:1 return ratio | Evaluates campaign effectiveness |
In addition to performance, the platform's design plays a vital role in maintaining brand identity and attracting users.
Design and Brand Control
Once you've assessed platform performance, consider how the design supports your brand. White-label casino platforms should allow for extensive customization to reflect your unique identity. Many modern solutions offer templates tailored to specific markets. Customization options typically include:
- User interface design
- Payment gateway presentation
- Game lobby layout
- Customer support tools
- Integration of marketing systems
Effective marketing and analytics tools are also essential. They help track key metrics and user behavior, allowing you to adjust the platform for better profitability while staying true to your brand across all customer touchpoints.
Regulatory Requirements
Regulatory compliance is a critical factor when evaluating providers. In the U.S., iGaming regulations require strict adherence to licensing and operational guidelines. With the online gambling market expected to hit $153 billion by 2030, it's essential to meet the specific requirements of each state.
Here are some compliance priorities:
Requirement | Description | Importance |
State Licensing | Separate licenses for each state | High |
KYC Verification | Systems for verifying user identities | Mandatory |
AML Compliance | Anti-money laundering measures | Essential |
Payment Processing | Use of compliant payment gateways | Critical |
Data Protection | Strong encryption and secure data systems | Non-negotiable |
Make sure the provider has valid licensing credentials and can adapt to varying jurisdictional requirements. Focus on platforms that offer advanced security, such as encryption and anti-fraud tools, to safeguard operations.
Technical Setup and Support
Games and Payment Systems
The backbone of any platform's success lies in smooth game integration and efficient payment systems. Today’s platforms often provide access to vast game libraries via unified APIs. Providers like SoftGamings, for example, offer content from over 250 game studios. When choosing a game integration solution, prioritize platforms that deliver:
- A wide selection of games (often exceeding 10,000 titles)
- Quick integration through a single API
- Support for multiple currencies
- Strong security protocols
- Mobile-friendly HTML5 compatibility
Equally important is integrating reliable payment systems. Top white-label solutions typically support a variety of payment methods, including:
To ensure smooth operations, a strong payment setup and game integration should be paired with dependable, around-the-clock support.
Technical Assistance
Beyond integration, reliable technical support is essential for long-term success. A good white-label provider will include services like dedicated server hosting, regular software updates, continuous monitoring, and backup and recovery systems. Look for providers that offer:
- 24/7 technical support
- Multi-language assistance
- Defined response time agreements
- Clear escalation procedures for resolving issues
These elements ensure your platform runs smoothly, even when challenges arise.
KodeDice: White-Label Platform Overview
KodeDice Platform Features
KodeDice stands out in the iGaming industry with its white-label casino platform, designed to support both traditional casinos and blockchain-driven sportsbooks.
The platform includes a streamlined Player Account Management (PAM) system, which handles user registration, verification, and account management. It also offers a game aggregation service, enabling operators to connect with multiple game providers through a single integration.
One of its highlights is a multi-currency system that supports traditional banking, digital payments, and cryptocurrencies. Operators can also benefit from loyalty systems tailored to their needs and advanced analytics tools that provide real-time insights into player behavior.
These features make KodeDice a powerful choice for operators looking to expand their offerings with cutting-edge tools.
Why Choose KodeDice
KodeDice’s modular design allows operators to start with the basics and expand as needed. Its Web3 sportsbook solution uses blockchain technology to provide greater transparency, helping operators tap into new markets while maintaining support for traditional gaming.
To simplify operations, KodeDice offers managed services, including platform maintenance, security monitoring, performance optimization, regulatory compliance support, and multilingual technical assistance. With its CMS and API integrations, operators can ensure their branding stays consistent while adding custom features.
The platform also provides a quicker launch process and extensive customization options, making it easier to create a distinct brand identity. By including esports and virtual sports betting, KodeDice offers opportunities to diversify revenue streams beyond standard casino games.
Next Steps: Selecting Your Casino Platform
Choosing the right white-label casino platform is a critical step in setting up for long-term success in the iGaming industry. To make an informed decision, consider the key factors that influence platform performance, user experience, and ongoing support. Use the checklist below to guide your evaluation process.
Decision Checklist
When assessing white-label providers, focus on these areas:
Evaluation Area | Key Considerations | Priority Level |
Licensing & Compliance | • Existing licenses • Coverage in target markets • KYC/AML tools | Critical |
Technical Infrastructure | • Platform uptime • Scalability • Integration options | High |
Financial Framework | • Initial costs • Revenue sharing model • Payment processing fees | High |
Support Services | • 24/7 availability • SLA response times • Multi-language support | Medium |
Marketing Tools | • CRM capabilities • Affiliate management • Analytics tools | Medium |
This checklist is a starting point - schedule a platform demo to fully evaluate its capabilities.
"While the advantages of a fast time to market and the ability for the brand owner to focus on online marketing alone is clear, the road to success is partnering with an experienced provider with an excellent reputation"
During the demo, assess how well the platform meets your needs for customization, security, and compliance. Providers like KodeDice are known for combining these features with competitive market offerings.
Look for a provider that prioritizes ongoing collaboration and development. The best platforms offer regular updates, proactive support, and flexibility to grow with your business. Pay close attention to their security measures, including encryption, fraud prevention, responsible gambling features, and transaction monitoring.
Finally, ensure the platform supports a wide range of payment methods and offers detailed reporting tools. Combining these features with a thorough demo will help you choose a platform that drives growth while meeting all regulatory requirements.
